Popular Holiday App is Back and Revamped with New Dances
Choreographed by Renowned Hip-Hop Choreographer Eden Shabtai, New Song
Choices and Nine New Languages
BOCA RATON, Fla.--(BUSINESS WIRE)--Nov. 20, 2014--
Office Depot, Inc. (NASDAQ: ODP), a leading global provider of office
products, services, and solutions formed by the merger of Office
Depot and OfficeMax, is thrilled to announce the return of everyone’s
favorite holiday mobile app, Elf
Yourself®, where you and your friends
can create funny videos dancing as elves. This revamped app is free and
was designed to deliver fun and cheer this holiday season.
Elf Yourself® has become a worldwide phenomenon since its launch in
2006, generating 417 million web and mobile sessions, and 887 million
elves to date. Great for infusing a little holiday fun into any
activity, this year’s updated Elf Yourself app features four new
customizable dancing elf videos and nine new language options to help
spread the cheer and de-stress during the hectic holiday season.
“For many users around the globe, Elf Yourself® is an annual holiday
tradition on par with trimming the tree or exchanging gifts, and we
expect its popularity to continue growing this year,” said Tim Rea,
executive vice president and chief marketing officer for Office Depot,
Inc. “With the Elf Yourself® app, you can turn your selfies into
Renowned hip-hop choreographer, Eden Shabtai, teamed up with Office
Depot to develop several new Elf Yourself® dance themes for the latest
edition of the interactive experience. Shabtai has worked with Chris
Brown, PitBull, Lil Wayne, and Ariana Grande among many other
chart-topping artists, and has used her extensive dance repertoire to
refresh the Elf Yourself® app for its eighth year running. This year,
Elf Yourself features four entirely new dances titled “Breakin’,”
“Jingle Pop,” “House Party” and “Feliz Navidad.”
For the first time ever, the Elf Yourself® app will be multilingual.
Users are now able to create videos in Spanish, French, Chinese,
Korean, German, Japanese, Portuguese, Russian, and Italian. The app
already has fans in 215 countries around the world including China,
Japan, Russia, Italy, and Korea, with 1.1 million visitors last year in
Italy alone. By offering more languages for the app, Office Depot hopes
to embrace its global audience.
The Elf Yourself® app also allows users to become the star of a
personalized video, transforming themselves and their family, friends
and colleagues into jolly, dancing elves. Users can simply upload up to
five photos from their camera roll or Facebook®, select a dance theme,
and the app will generate a custom Elf Yourself® video that they can
share via email, Facebook and Twitter® as well as embed into websites
What’s more, the app can be downloaded and used on-the-go with free
mobile applications for Android and OS devices. Users can create a
personalized holiday video at no charge through the app, or upgrade for
just 99 cents each or five songs for $5.99 for additional video options.
Customers can walk into Office Depot and OfficeMax stores and see elves
who have been integrated on store displays and signage as well while
shopping online in addition to dedicated web pages and the Elf Yourself
app to help ring in the holidays.
In the spirit of the holiday season, Office Depot wants to encourage Elf
Yourself® fans to partake in the joy of sharing and post at
#elfyourself. Fans can participate in a fun contest where they can win
weekly prizes and be entered to win a grand prize package. After
registering for the challenge on the Elf
Yourself microsite, points can be earned through a series of weekly
activities where participants are asked to spread holiday cheer through
social media. These challenges could include making and sharing an Elf
Yourself video or simply sending accolades to friends using @mentions.
here for broll behind-the-scenes during the making of the
Elf Yourself videos
About Office Depot, Inc.
Formed by the merger of Office Depot, Inc. and OfficeMax Incorporated,
Office Depot, Inc. is a leading global provider of products, services,
and solutions for every workplace – whether your workplace is an office,
home, school, or car.
Office Depot, Inc. is a resource and a catalyst to help customers work
better. We are a single source for everything customers need to be more
productive, including the latest technology, core office supplies, print
and document services, business services, facilities products,
furniture, and school essentials.
The company has combined pro forma annual sales of approximately $17
billion, employs more than 60,000 associates, and serves consumers and
businesses in 57 countries with more than 2,000 retail stores,
award-winning e-commerce sites and a dedicated business-to-business
sales organization – all delivered through a global network of wholly
owned operations, joint ventures, franchisees, licensees and alliance
partners. The company operates under several banner brands including
Office Depot, OfficeMax, OfficeMax Grand & Toy, Reliable and Viking. The
company’s portfolio of exclusive product brands include TUL, Foray,
DiVOGA, Ativa, WorkPRO, Realspace and HighMark.
Office Depot, Inc.’s common stock is listed on the NASDAQ Global Select
Market under the symbol ODP. Additional press information can be found
All trademarks, service marks and trade names of Office Depot, Inc.
and OfficeMax Incorporated used herein are trademarks or registered
trademarks of Office Depot, Inc. and OfficeMax Incorporated,
respectively. Any other product or company names mentioned herein are
the trademarks of their respective owners.
Source: Office Depot, Inc.
Office Depot, Inc.
Julianne Embry, 561-438-1451