Office Depot to Donate At Least $1 Million to Support Born This
BOCA RATON, Fla.--(BUSINESS WIRE)--Jul. 11, 2012--
Office Depot (NYSE: ODP) is proud to announce a partnership with Born
This Way Foundation, a non-profit organization founded by Lady Gaga and
her mother, Cynthia Germanotta, that is dedicated to empowering youth
and inspiring bravery.
The partnership, kicking off during the back-to-school season, will
provide students, parents, and teachers with insights and
limited-edition products that support Born This Way Foundation’s mission
of helping to encourage today’s youth to grow up feeling confident about
“What I want to do is strike your nerve over and over again to get you
talking so that you can be a part of this message that will change
everything,” said Lady Gaga while speaking at the Born This Way
Foundation launch event held at Harvard University.
To help spread this message, Office Depot and Born This Way Foundation
have created several special, limited-edition products for
back-to-school this year.
Custom products include empowerment gift cards (with a face value of
$20), with one of six messages on the front: “Be Brave,” “Be Amazing,”
“Be Yourself,” “Be Kind,” “Be Accepting,” and “Be Involved.” Parents,
students, and teachers can use the $20 gift card to purchase incredible
back-to-school essentials at Office Depot, and afterwards can proudly
clip their cards to their backpack or belt loop showing their support of
Also available will be limited-edition “Kindness Sticks” Post-It® Notes,
limited-edition Sharpie® pens, and unique “Bravery Bracelets,” each of
which feature Born This Way Foundation’s logo, as well as the same six
messages of empowerment as the gift cards.
All products are available exclusively at Office Depot, both in retail
stores and online at www.officedepot.com
Office Depot will donate 25 percent of the sales of these limited
edition products directly to Born This Way Foundation, with a guaranteed
donation of $1 million this year.
“Office Depot is a place that brings together students as well as their
families and teachers, who play such an important role in inspiring and
supporting today’s youth,” said Cynthia Germanotta, President and
Co-Founder of Born This Way Foundation.
“With Office Depot’s support, we will empower millions of young people
this back-to-school season, letting them know that it’s okay to be
Office Depot has also created unique experiences on its Facebook page to
encourage students to express their individuality and reach out and
connect with each other.
“Born This Way Foundation is an inspirational organization that has the
power to make a difference in the lives of today’s youth and we are
honored to join this movement and help raise awareness for such an
important cause,” said Bob Moore, Chief Marketing Officer for Office
Depot. “We feel the six empowerment phrases will help start a much
needed conversation among our students of `What will you be this school
year?”'To which we look forward to hearing millions of students around
the country answering: `Kind,' `Brave,' `Accepting,' `Involved,'
`Amazing' - and most of all, for them to feel encouraged to `Be
About Office Depot
Office Depot provides office supplies and services through 1,678
worldwide retail stores, a dedicated sales force, top-rated catalogs,
and global e-commerce operations. Office Depot has annual sales of
approximately $11.5 billion, employs about 39,000 associates, and serves
customers in 60 countries around the world.
Office Depot's common stock is listed on the New York Stock Exchange
under the symbol ODP. Additional press information can be found at: http://mediarelations.officedepot.com
About Born This Way Foundation
Founded by Grammy-award winning artist and cultural icon, Lady Gaga and
her mother Cynthia Germanotta, the Born This Way Foundation fosters a
more accepting society, where differences are embraced and individuality
is celebrated. The Foundation is dedicated to creating a safe community
that helps connect young people with the skills and opportunities they
need to build a braver, kinder world. Born This Way Foundation, a
non-profit charitable organization, addresses issues like
self-confidence, well-being, anti-bullying, mentoring and career
development through research, education and advocacy. Please visit www.bornthiswayfoundation.org
and join the youth-powered movement to build a braver, kinder world.
Source: Office Depot
Jason Shockley, 561-438-0037
Amanda Silverman, 212-744-3683