BOCA RATON, Fla.--(BUSINESS WIRE)--May. 30, 2013--
Depot (NYSE: ODP) is proud to announce its alliance with the
world-renowned music group, One
Direction, who officially become partners in the retailer’s
Anti-Bullying campaign that will launch across the U.S. during the 2013
Office Depot and One Direction Announce Alliance to Raise Money for Anti-Bullying Education Program (Photo: Business Wire)
The 1D/OD alliance will feature a collection of limited edition
back-to-school products, which will be exclusively sold at Office Depot.
A portion of the proceeds from each sale will be used to fund an
anti-bullying educational program to encourage kinder behavior among
students. This message will be supported by an integrated marketing
campaign that includes an anti-bullying message from One Direction,
which will be broadcast on television and at their concerts, as well as
print and digital advertising, online and social media activations.
“We are thrilled to launch the ‘1D + OD Together Against Bullying’
alliance with One Direction,” says Bob Moore, Chief Marketing &
Merchandising Officer for Office Depot. “Office Depot is committed to
making a difference in students’ lives with meaningful anti-bullying
education, and thanks to the powerful voices of Niall, Harry, Zayn,
Louis, and Liam, we will make considerable progress.”
The “1D+OD LIVE.LOVE.MOVE Together Against Bullying” integrated cause
marketing campaign and product collection has been created by SEW
Branded, a New York brand image and marketing consultancy.
About Office Depot
Office Depot provides office/school supplies and services through 1,678
worldwide retail stores, a dedicated sales force, top-rated catalogs,
and global e-commerce operations. Office Depot has annual sales of
approximately $11.5 billion, employs about 39,000 associates, and serves
customers in 61 countries around the world.
Office Depot's common stock is listed on the New York Stock Exchange
under the symbol ODP. Additional press information can be found at: http://mediarelations.officedepot.com
About One Direction
One Direction – Niall Horan, Zayn Malik, Liam Payne, Harry Styles and
Louis Tomlinson – were discovered by Simon Cowell on the U.K.’s “The X
Factor” in 2010. The band quickly gained a following to become one of
the competition’s all-time most popular acts, finishing in the final
three and garnering a gigantic and loyal fanbase along the way. In March
2012, One Direction’s debut album, “Up All Night,” made U.S. history, as
it was the first time a U.K. group’s debut album entered the U.S.
Billboard 200 chart at No. 1. The band has sold over 29 million records
worldwide. In November 2012, One Direction released their sophomore
album, “Take Me Home,” which includes the No. 1 single, “Live While
We’re Young,” and are currently on a sold-out world tour.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130530006622/en/
Source: Office Depot
Alina Hauptman, 212-941-7057
Mike Navarra, 212-833-7545