The Holiday Favorite Debuts Brand New AR Technology,
Never-Before-Seen Dance Sequences and Custom Holiday Cards Available
Online and In Stores
BOCA RATON, Fla.--(BUSINESS WIRE)--Nov. 21, 2017--
The jolly elf is a beloved icon of the holiday season. And this year,
one of the most popular mainstays of holiday elf culture, Office Depot’s
(NASDAQ:ODP) Elf Yourself® is back and better than ever with new
augmented reality (AR) features¹ that will allow users to create holiday
greetings with an even greater level of creativity and personalization.
This press release features multimedia. View the full release here:
(Photo: Business Wire)
“Over the past decade, the ‘Elf Yourself’ experience has brought over a
billion elves into the world, bringing holiday cheer and excitement to
all those who have ‘elfed’ themselves or been ‘elfed’ by someone else,”
said Natalie Malaszenko, resident elf expert and vice president of
digital and B2B marketing for Office Depot, Inc. “Our passion has always
been rooted in finding new ways for people to unleash their inner elf,
and this year we are able to kick this up to a whole new level due to
our new AR capabilities.”
The AR features are easy to use – with a simple tap, you can have
Santa’s little helpers rocking out on the screen of your phone as your
friends and family dance alongside them. And this year you can turn your
favorite frame into a custom holiday card, which can be easily ordered
from any Office Depot or OfficeMax print center in store, online or
through its mobile app. “You can really get creative – now that you can
use any background you capture on your phone, the possibilities are
endless,” said Malaszenko. “We can’t wait to see what #ElfYourself
creations people will come up with this holiday season.”
Beyond the new AR features, you can expect to see all your favorite
dances back this year joined by three fresh scenes. Mischievous elves
are sneaking out of Santa’s workshop for some fresh air and sightseeing
– shimmying under the Northern Lights in a magical winter wonderland.
Back at Santa’s Workshop, elves are taking care of business, prepping
for the big day with a little pep in their step.
For those gearing up for Hanukkah, Office Depot is teaming up with the
Mensch on a Bench for another great Hanukkah dance. The Jewish a
cappella group Six13 will be singing sweet tunes as Moshe the Mensch
gets down with a street style dance-off.
"The Mensch on a Bench is thrilled to team up with Elf Yourself for the
third year in a row to develop a fun new tradition for Jewish families,”
said Neal Hoffman, creator of Mensch on a Bench. “Turning yourself into
a mensch and dancing to Dreidel Dreidel Dreidel is guaranteed to bring
smiles to everyone’s faces - just in time to celebrate Hanukkah!"
Since the inception of Elf Yourself® in 2006, 1.5 billion elves have
been created and over 564 million sessions globally. The updated app is
available to download today at elfyourself.com or
through your mobile app store. To create videos with Elf Yourself®,
users simply upload up to five photos from either their camera roll,
Facebook or taken on the app, select a dance theme, and the app
generates a custom Elf Yourself® video to share with friends and family
via email and social media platforms, as well as embed into websites and
About Office Depot, Inc.
Office Depot, Inc. is a leading provider of office supplies, business
products and services delivered through an omnichannel platform.
The company had 2016 annual sales of approximately $11 billion, employed
approximately 38,000 associates, and served consumers and businesses in
North America and abroad with approximately 1,400 retail stores,
award-winning e-commerce sites and a dedicated business-to-business
sales organization – with a global network of wholly owned operations,
franchisees, licensees and alliance partners. The company operates under
several banner brands including Office Depot®, OfficeMax®, BizBox,
CompuCom®, Complete Office and Grand&Toy®. The company’s portfolio of
exclusive product brands include TUL®, Foray®, Brenton Studio®, Ativa®,
WorkPro®, Realspace® and Highmark®.
Office Depot, Inc.’s common stock is listed on the NASDAQ Global Select
Market under the symbol “ODP.”
Office Depot, Foray, Ativa and Realspace are trademarks of The Office
Club, Inc. OfficeMax, TUL, Brenton Studio, WorkPro and Highmark are
trademarks of OMX, Inc. CompuCom is a trademark of CompuCom Systems,
Inc. and Complete Office is a trademark of Complete Office Solutions,
LLC. Grand&Toy is a trademark of Grand & Toy, LLC in Canada. ©2017
Office Depot, Inc. All rights reserved. Any other product
or company names mentioned herein are the trademarks of their respective
1 On AR enabled devices. Compatible with iOs 6S or higher and
select Android devices
View source version on businesswire.com: http://www.businesswire.com/news/home/20171121005569/en/
Source: Office Depot, Inc.
Office Depot, Inc.
Danny Jovic, 561-438-1594