News Release

New Name and Appearance Directly Relate to Customer's Goals

NAPERVILLE, Ill., Nov. 20 /PRNewswire/ -- OfficeMax® (NYSE: OMX), one of the nation's largest providers of office products and services, announced the launch of OfficeMax ImPress™ -- the company's new identity for its print and document services operations that serve both businesses and consumers through direct sales, online service and inside all OfficeMax retail stores nationwide. OfficeMax ImPress offers solutions for the full range of OfficeMax customers -- from the largest of businesses to home-office and retail consumers. For large business customers, OfficeMax ImPress will streamline the document management process and improve tracking and control for greater cost savings. Mid-to-small businesses and consumers will find quality and value through the OfficeMax ImPress online submission and in-store printing, copying, binding and document production services.

(Photo: http://www.newscom.com/cgi-bin/prnh/20061120/CGM052LOGO )

"The print and document services that exist today at OfficeMax not only rival, but exceed, those offered by other popular print and document management services," said Harold Mulet, executive vice president -- retail, for OfficeMax. "With the launch of this new brand, we are reinvigorating our comprehensive service offering and ensuring our business and home customers have a better understanding of the breadth of the services."

The name "ImPress" conveys multiple meanings for OfficeMax's print and document services. Of most significance to our customers is that, regardless of what the document or printing piece is, it is created with the intent to make a favorable impression. At the same time, the ImPress name gives a nod to the core printing and copying service we provide.

"As we considered the broad range of OfficeMax print and document service customers, from the largest corporations to the individual consumer, we sought to identify the benefit they all receive from our services," said Brian Norris, senior vice president for OfficeMax. "The key desire that every print and document customer brings is very basic -- they simply want their work to represent them at their best. They want to impress their audience."

With corporate business sales already driving the largest percent of growth for the print and document services at OfficeMax, the company anticipates the new ImPress identity will attract even more business customers. "Our production centers are delivering exceptional results for business customers, both in cost and in quality," said Norris. "The new ImPress identity presents our capabilities in a much better context and will undoubtedly attract even more new business customers."

OfficeMax will begin changing retail signs and associate badges to reflect the OfficeMax ImPress brand starting November 17, 2006 and expects to have all stores representing the new name by December. The OfficeMax print and document services, long known as CopyMax®, has been a key part of the retail store service offering since the mid-1980's.

About OfficeMax Incorporated

OfficeMax Incorporated is a leader in both business-to-business office products solutions and retail office products. OfficeMax delivers an unparalleled customer experience -- in service, in product, in time savings, and in value -- through a relentless focus on its customers. The company provides office supplies and paper, print and document services, technology products and solutions, and furniture to consumers and to large, medium and small businesses. OfficeMax customers are served by approximately 35,000 associates through direct sales, catalogs, the Internet and nearly 870 superstores. OfficeMax trades on the New York Stock Exchange under the symbol OMX. To find the nearest OfficeMax, call 1-877- OFFICEMAX. For more information, visit http://www.officemax.com/ .

  OfficeMax Contacts
  Bill Bonner, OfficeMax        Paul Maccabee, Maccabee Group
  External Relations            612-337-0087
  630 864 6066

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20061120/CGM052LOGO
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN9
PRN Photo Desk, photodesk@prnewswire.com

SOURCE: OfficeMax

CONTACT: Bill Bonner, External Relations, OfficeMax, +1-630-864-6066; or
Paul Maccabee, Maccabee Group, +1-612-337-0087

Web site: http://www.officemax.com/